Tyson Foods’ social media campaign to boost hunger awareness
With more than 49 million Americans fighting hunger, Tyson Foods Inc. is turning to social media to help boost hunger awareness in the U.S. and let the public choose three food banks to divide a 90,000-pound food donation from the company.
As part of Hunger Action Month in September, Tyson is using Facebook to ask the public to cast votes for ten food banks located in some of the most food insecure counties. The food banks were selected with the assistance of Feeding America, the nation’s largest domestic hunger relief organization. The three food banks earning the most votes will receive 30,000 pounds of protein each. Combined, the three donations will provide the equivalent of 360,000 meals.