Gold'n Plump brand has launched its Gold’n Chicken Challenge, a consumer promotion worth $10,000 in gold. From October 3 through December 11, 2011, consumers will find a promotional code on specially marked Gold’n Plump packages. Each code offers an entry for the Gold’n Chicken grand prize and an opportunity to unlock weekly recipes, "chickenalities" and prizes.
Over the next 10 weeks, five random winners will unlock the Gold’n Chicken and earn the weekly prize, such as a Weber One-Touch Charcoal Grill, Delsey Luggage set, $250 Party City gift card, KitchenAid Mixer, Breville Juicer or Toaster Oven, Amazon Kindle, Nikon camera or other themed giveaways. If consumers do not have the weekly winning code, they may still win the grand prize, since each code entered online goes into the grand prize drawing. The grand prize winner of the $10,000 in real gold will be randomly drawn at the end of the promotion in December 2011.