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Home » Butterball reduces sodium, improves packaging of turkey products

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Meat and Poultry Industry News

Butterball reduces sodium, improves packaging of turkey products

October 14, 2011
KEYWORDS Butterball / packaging / sodium reduction / turkey
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This holiday season, Butterball, LLC gives consumers a reason to celebrate by offering fresh turkeys, now with less sodium and a new easy open package making a simpler, safer way to open a turkey. These two new product features will help make Thanksgiving better than ever for consumers by providing them an easy way to prepare a tender and juicy turkey for family and friends.

“Knowing our consumers are looking for great tasting products and easy enhancements to the preparation process, we’re improving our offerings to include features that are now better-for-you and helpful to consumers during the already busy holiday season,” said Kari Lindell, director retail marketing for Butterball. “These new whole turkey product features will help make this holiday season better than ever for Thanksgiving cooks.”

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