Fall is in full swing. Leaves are changing colors. You can smell a fire burning on a crisp evening and hear in the distance a high school marching band playing beneath the Friday night lights. It means football season is well under way.
There is a saying on that gridiron that for some teams to be successful, “The best offense is a good defense.” While this may be true on the football field, for too long in the meat industry, we’ve relied on playing good defense to be successful in getting our messages out to consumers. Now don’t get me wrong — we’ve still got a solid defense — but it is past time that we started playing a little offense, too.