Connecting cattlemen’s vision, values with consumers
According to research conducted on behalf of The Beef Checkoff, 96 percent of consumers eat beef. The top factors that drive beef demand are things such as taste, nutritional value and safety of our products.
Yet some of the “social issues” associated with raising beef, such as the treatment of animals raised for beef or the environmental impact of producing beef, are increasingly important — in fact, half of consumers say that these things are extremely or very important to them.