State of the Industry: Inspiring consumers, ‘Pork Champions’
Fresh pork occupies a unique, positive position in today’s retail meat case. Despite a tough economy and input costs that have spiraled upward for pork producers in 2011, the category is performing positively.
According to FreshLook Marketing, for the 52 weeks ending July 24, 2011, fresh pork sales increased 4.3 percent in dollar sales and decreased 5.7 percent in volume compared to the same period a year ago. The average price of pork increased 10.6 percent during this time period.