As Preston Atkinson, current president and chief operating officer, prepares to step into his new role as president and CEO, Whataburger announced a slate of promotions within its executive leadership team, to take effect January 3, 2012.
Buddy Reno, current senior administrative officer, will assume the position of chief of staff. In this role, Reno will be responsible for working with the president and CEO to manage strategic projects and long-term company growth. Reno has worked for Whataburger for 28 years. Before assuming his present title in 2009, Reno worked as an area supervisor, senior area supervisor, director of operations, regional director of operations, regional vice president and home office vice president of field operations.