With the bevy of options available at a typical grocery store, a packaged good has about three to five seconds to capture the attention of a consumer, before that shopper moves on to the next product. Clearly, processors need packages with eye-catching designs that capture attention while still providing the information that will convince shoppers to drop the product in their shopping cart.
Moore Brothers Design and Label Agency has specialized in helping small processors put together a winning brand image, from package design and logos to marketing materials, all while ensuring USDA compliance. The company has a special affinity for the meat industry, as the principals of the company, Rex and Charlie Moore, were the developers of the Maverick Ranch brand. When they licensed that brand to two other companies in 2009, they started Moore Brothers to capitalize on their expertise in brand development, marketing and brokerage.