Premium, chef-inspired frozen meals continue to steal supermarket freezer space from more traditional frozen foods, as these products provide fast, high-quality meal solutions for today’s not-enough-hours-in-the-day consumers. I, personally, am a huge fan.
Such gourmet convenience meals started rolling out during the recession, when many consumers traded down from dining out and take-out. Today, many of these retail prepared foods, which simply require heating prior to eating, have earned a strong customer base. So long as they continue to deliver on quality, sales will likely grow.