Land O'Frost is offering young performers a chance be discovered by top Broadway professionals. Beginning January 23, singers and dancers can submit a video to the Land O'Frost "Be a Star on Broadway" campaign for an opportunity to win the trip to New York City to attend Camp Broadway, Broadway's leading producer of musical theater programs for theater-loving kids of all ages.
Hosted in partnership with Camp Broadway, Land O'Frost's "Be a Star on Broadway" enables the entire family to get in the act by showcasing their singing, dancing and acting talents in a short musical-theater-inspired video performing one of five iconic Broadway songs: Give My Regards to Broadway (Little Johnny Jones), Oklahoma (Oklahoma!), Do-Re-Mi (The Sound of Music), All Shook Up (All Shook Up), and Steal Your Rock 'n' Roll (Memphis). From January 23 through March 4, videos will be published on Land O'Frost's interactive community website, LandOMoms.com, and will be voted on by the public from March 5 through March 25.