Ball Park announced the launch of a new national advertising and 360° marketing campaign, “Men. Easier Fed Than Understood,” a campaign that celebrates the guys in women's lives while calling attention to the quirky and sometimes nonsensical behavior these guys take part in before ultimately reaching the conclusion that men are "easier fed than understood." The new campaign builds upon and
reinforces the Ball Park brand positioning as the quintessential maker of "guy food" - food that not only fills guys up, but is easy to prepare and is flavorful, meaty and fun to eat.
The campaign is targeted toward women who buy guy foods for the men in their lives to promote "guy time" and the unique - and often impossible to understand - nuances of what men do when they get together. The campaign will bring to life those everyday "guy time" moments while also showcasing a variety of the high-quality products from the Ball Park portfolio, with the first spot to feature Ball Park Angus Beef Franks.