Is there nothing sausage can’t do? The venerable links, which offer consumers the simplicity and versatility across a variety of dishes and dayparts, once again showed resilience in an economy fraught with uncertainty.
Driven by innovation and consumer demand, sausage as a whole posted nice gains in the retail marketplace, according to data supplied by Infoscan Reviews from SymphonyIRI Group, a Chicago-based global provider of enterprise market information solutions. The refrigerated dinner sausage and breakfast sausage/ham categories each can boast an increase in dollar sales of more than 8 percent, while refrigerated frankfurters experienced a bump of more than 4 percent in dollar sales (see top brands charts later in this report for more details).