AMI report: Price takes on greater role in meat & poultry purchasing decisions
The impact of the economy and higher prices for meat and poultry products are making a significant difference for consumers at the meat case. Price has taken on an ever-greater role in the meat purchasing decision process, as price per pound has solidified its number-one ranking as the most important decision factor for consumers, while total package cost is now the second most important decision factor, surpassing product appearance, according to the seventh annual Power of Meat study.
The study, conducted by 210 Analytics, was commissioned jointly by the American Meat Institute (AMI) and the Food Marketing Institute (FMI) with sponsorship by Sealed Air's Cryovac Food Packaging Division.