Hormel celebrates 75 years of Spam with a Sir Can-A-Lot
To help celebrate 75 years of the SPAM brand, the makers of SPAM products are launching its first ever spokescharacter, Sir Can A-Lot –– a two-and-a-half inch tall embodiment of the brand essence ready to begin a crusade to rescue the world from routine meals.
“The introduction of Sir Can-A-Lot provides an engaging presence that highlights the playful and down-to-earth personality that makes the SPAM brand both unique and timeless,” said Nicole L. Behne, product manager of SPAM family of products. “The campaign features him ridding not only mealtimes of boredom, but also helping consumers ‘Break the Monotony.’”