In an already-crowded deli meat sector, any new product has to stand out, as another me-too turkey breast or roast beef has an uphill battle for success. John Forde has a couple of advantages working in his favor. His family has a long and storied history in the deli sector, so he has more than 70 years of family experience and recipes from which to draw. Additionally, Forde’s gourmet turkey breast has been enriched with the vital Omega-3 DHA/EPA good fatty acids, making it the first deli product that fits under the functional food banner.
“My family has always been pioneers in the turkey breast industry, and I’d like to carry on that legacy and come out with something’s that’s quite unique and geared to health and wellness,” said Forde, founder and president of Turke’s Omega-3 Gourmet Foods, headquartered in Swedesboro, N.J.