Formosa Meat Co. introduces Golden Island Gourmet Jerky
Universal Foods Co., the specialty meat snack manufacturer, has officially announced its new name: Golden Island Jerky Co. As the updated division of Formosa Meat Co., an industry-leading manufacturer and innovator of beef and pork jerky with more than 60 years of culinary experience, Golden Island has emerged to better represent the company’s high-quality offerings. Introducing the new name and logo is the first step in a complete brand overhaul which will also include new product packaging, product line extensions, and an overall new look and feel. The brand refresh will include the launch of a new website, updated broker programs, and a comprehensive marketing and public relations campaign to support the new direction and expand the brand’s reach to retail outlets and consumers throughout the United States.
“Our primary goal is to deliver unique and delicious flavors from around the world through gourmet jerky products made here in America,” said Anna Kan, president and CEO of Golden Island Jerky Co. “Just as we continue to innovate with unique flavor combinations, this brand refresh and the formal introduction of Golden Island will help build an image and deliver the messaging necessary to set us apart from the common jerky found in convenient stores. “This brand overhaul is consistent with our need to innovate with new flavors of jerky and was a needed step in expanding our products into new markets and further allowing people to better recognize Golden Island.”