My, how time flies. The summer of 2012 is here. Summer is a busy time and a time for activities with family and friends. Often these activities involve eating, which provides opportunities for people in the meat business with potential sales. There are numerous ways for people in all facets of the meat business, retail sales, wholesale, catering and even custom processing to capitalize on summer.
During the summer months folks are involved in backyard cookouts, picnics, etc. If you are in retail sales, offer your customers products that work well for outdoor activities. Run promotions on items like beef patties, pork patties, bratwurst, steaks and chops. Perhaps develop specialty flavored bratwurst that you feature just for the summer or maybe even for just a week or two.