The Hillshire Brands Co. announced that Sean Reid, 45, will become chief customer officer, effective Aug. 20, 2012. Reid will lead the external selling organization and build sustainable strategic relationships and strategies across all consumer-facing channels including Wal-Mart, Kroger, Costco and development networks. He will report to Sean Connolly, chief executive officer.
"Sean is a strong addition to the Hillshire Brands' team, bringing extensive leadership experience and a proven track record of achieving solid results by partnering with customers and developing strong organizations," said Connolly. "His deep understanding of the food industry and key customer needs combined with his ability to lead successful teams will help drive our business."