Jennie-O surveys give consumers reason to go back to the deli
Jennie-O says it is on a mission to show the world how easy and delicious it is to eat well. Through its highly visible “Make the Switch” campaign, the company has energized the turkey category and amplified awareness of the JENNIE-O brand across its product lines. Jennie-O states that it now holds the No. 1 turkey brand unaided awareness position.
Results from a third-party-managed blind deli meat taste test and consumer feedback generated at a public sampling event confirmed that JENNIE-O fresh-from-the-deli turkey delivers top quality scores to inspire more consumers to increase deli shopping frequency.