Hillshire Farms goes back to its roots in new lunchmeat ad campaign
The Hillshire Farm brand is going back to its farmhouse roots with a new advertisement created by Young & Rubicam New York. The new ad, themed "Greatness is in the Details," shines a spotlight on what has long been a differentiator for Hillshire Farm Lunchmeat - quality, taste and craftsmanship. The ad marks the first step in a new direction by the Hillshire Farm brand to celebrate its farmhouse values while offering contemporary mealtime solutions.
“The Hillshire Farm brand has been built on the trust and loyalty of generations of consumers who know that they can count on the Hillshire Farm brand to deliver great tasting, high quality lunchmeats. With this ad, we are shining a spotlight on the attention to detail and the focus on the craftsmanship that has served our brand for over 75 years,” said Reggie Moore, vice president, marketing, Hillshire Farm Brand.