When it’s time for diehard football fans to cheer on their favorite teams this fall, Tyson Fresh Meats Inc., the beef and pork subsidiary of Tyson Foods Inc., wants Star Ranch Angus steaks to be at the center of their tailgate parties. In a new promotion that runs through October 31st, consumers can take their pre-game celebrations up a notch by making Star Ranch Angus beef “the star of their tailgate.” The promotion positions Star Ranch Angus brand all-American beef steaks as a winning alternative to more typical tailgate fare and includes a coupon plus recipes to stimulate steak purchases.
The promotion features a cross-merchandising component with steak sauce products; consumers who buy steak sauce can pick up an in-store coupon for $1 off a $10 Star Ranch Angus steak purchase. The coupon also includes an easy recipe for tasty steak sandwiches. Consumers can access additional tailgate-friendly recipes on the Star Ranch Angus brand website. Meat case point-of-sale elements include a poster, price sign and pennant-shaped wobbler.