Hormel Foods will celebrate the Cure 81 brand’s 50th anniversary in 2013, having instituted a complete overhaul of the line backed by extensive consumer research.
Even the greatest consumer brands in history have had to undergo some alterations to keep them fresh and relevant to the public. After nearly 50 years of innovation in the ham category, Hormel Foods decided it was time to assess and renovate its premium Cure 81 ham brand — just in time for the portfolio to celebrate its 50th anniversary in 2013.
Hormel Foods launched the Cure 81 brand in 1963, and at the time it was the first boneless ham product to hit the market. Terrill Bacon, associate product managerfor Hormel Foods, notes that the company had it right when the brand was created the first time, by involving the consumer at every step.