McDonald’s monthly sales drop for first time in 9 years
McDonald's Corporation announced that global comparable sales decreased 1.8% in October. Performance by segment was as follows: U.S. down 2.2%; Europe down 2.2%, and Asia/Pacific, Middle East and Africa down 2.4%.
This month marks the first time since 2003 that McDonald’s has seen a drop in sales, reports the Los Angeles Times. Throughout the U.S. recession and recovery, the chain had thrived with expanded offerings, limited-time deals like the McRib sandwich and its Dollar Menu.