International Paper launches Brown Box, Green Globe Campaign
International Paper launched its Brown Box, Green Globe campaign, promoting sustainable packaging. The sustainability campaign answers tough questions often asked about the environment. It also addresses several widespread myths on what is truly best from a sustainability standpoint.
“Brown Box, Green Globe materials help customers make the best choices for their packaging needs from a performance and sustainability perspective,” said Jay Royalty, IP’s vice president, commercial and national accounts, Container The Americas. “Choosing boxes helps keep our forestlands vibrant and growing, supports the use of carbon-neutral renewable energy and helps mitigate the effects of climate change.”