When the winter doldrums set in after the new year, fresh pork can help consumers break their meal-planning boredom. A new retail promotion from the National Pork Board is enticing consumers to choose pork to make cold-weather comfort foods like chili, pot roast, casseroles and slow-cooker dishes more exciting.
The promotion runs from January through March 2013 and features materials that carry the tagline “Be Amazing,” a variation of the “Be Inspired” messaging designed to appeal to today’s pork consumer. In-store elements include a poster, meat case sign, and recipe brochure with five easy-to-prepare pork recipes.