Beef Sustainability Assessment documents industry progress
Participants at the 2013 Cattle Industry Convention gathered to hear the results of the first-ever Beef Industry Sustainability Assessment. The assessment, which was funded by the Beef Checkoff Program, marks the first time any industry has ever measured the sustainability of its entire supply chain. This important work positions the beef industry to lead the conversations about industry sustainability.
“Sustainability is, in fact, a journey. This particular journey started two years ago when the Beef Promotion Operating Committee decided to fund the sustainability assessment project,” said Oklahoma cattleman and vice-chair of the checkoff’s Producer Communications Working Group, Richard Gebhart. “Raising cattle in a sustainable way has been important to the cattle industry for a long time, but this is the first opportunity we have had to use science to tell that story.”