After introducing several new better-for-you salads, snacks and mini-versions of consumer favorites, 7-Eleven Inc. turns its attention to heartier fare with the addition of two new premium sandwiches – the Steakhouse Roast Beef and Bistro Deluxe. During March, consumers have an added incentive to buy the sandwiches– a free 16-ounce bottled Pepsi drink with purchase.
The introduction continues 7-Eleven stores' march toward a more fresh-foods-focused product mix to compete not only with other food retailers but also with quick-serve restaurants. The two new flavorful sandwiches feature prime deli meats, fresh produce, specially blended spreads and premium breads: