Ball Park brand has announced the launch of a new partnership with Warner Bros. Pictures and Legendary Pictures supporting the upcoming movie release of 42, the powerful story of legendary baseball player Jackie Robinson, who broke baseball's color barrier in the late 1940s. While paying tribute to the life and achievements of Jackie Robinson, the partnership builds upon Ball Park brand's rich heritage in baseball as consumers gear up for grilling season.
The sponsorship program includes an integrated mix of brand marketing initiatives, including in-store activations, consumer promotions, public relations and digital marketing/social media. The campaign includes the launch of a Facebook sweepstakes, as well as in-store activations at such retailers as Kroger and Safeway.