Tetra Pak: Low cost isn’t a strategic choice—It’s an operational necessity
Tetra Pak North America mounted a Davos-style summit for its customers in Washington, D.C. in January. The company’s mission: to help CEOs in cast a new eye on their business models in these tough economic times. And to explore these insights, key global thought leaders, including Steven Rattner and John Kao, were asked to address the issue of cost competitiveness in a fluctuating economy.
The conference, “Redefining Reality For Sustainable Profit Growth,” attracted nearly 100 North American CEOs and C-Suite executives to explore a range of new ideas and initiatives to stimulate long-term growth, and also keep our companies healthy and exciting so talented employees won’t jump ship. But one basic premise prevailed: we must embrace uncertainty and strive to grow through it.