Winston Churchill once said that Americans are a great people in that you could always count on them to do the right thing, once they had tried everything else. Lately I feel like Winston Churchill could also be referring to our industry as we collectively struggle to deal with the pathogens that are finding their way into our products.
As an industry we all agree that the elimination of pathogenic bacteria in raw ground beef is a momentous act and will take all of us to solve. Regardless of our collective commitment to this challenge we continue to ignore one key segment of the food chain — the farm.