Marfrig joins Nature Conservancy, WalMart Brazil to promote sustainable cattle ranching in Amazon
Important organizations related to the meat production chain have joined forces to spread social and environmental best practices in cattle production activities in the Brazilian Amazon Region. The Nature Conservancy (TNC), a leading conservation organization, Marfrig Group, one of the world’s largest food producers, and Walmart Brazil, the world’s leading retailer, will provide technical resources to promote compliance with environmental legislation and expand responsible production among ranchers operating in the municipalities of São Félix do Xingu and Tucumã, located in southeastern Pará, a state in Brazil’s North Region. The objective is to ensure the conservation of these regions’ forests, soil and rivers, while at the same time expanding the supply of beef with assured origin to Brazilian consumers using an enhanced beef tracking system.
The companies, which already have adopted responsible sourcing policies, and TNC will work together to enhance sustainability from one end to the other in the beef value chain and to create a responsible business model that can be replicated in other regions of the country and in different agribusiness segments.