Customer and consumer trust is not a traded commodity on the open market. We know this trust is earned over time. Food safety is one of the components of this trust-building process, and although it alone cannot build trust in a brand or company, it certainly can affect or destroy that trust.
Companies that successfully deploy a preventive mindset are more likely to avoid food-safety events or situations that can cause one to question product safety. Food-safety practices that have their foundation in preventive measures are more likely to be effective than those that are regularly garnished with a dose of firefighting by company management.