National Pork Board uses eye-tracking to see the meat case through the shopper’s eyes
What do consumers really look at when shopping the meat case? What kind of signage does the best job of engaging and inspiring them? To find out, the National Pork Board conducted cutting-edge eye-tracking research to determine exactly what consumers look at while shopping the meat case and for how long. The research also identified which images and messages resonate best with shoppers, and inspire them to pick up meat for their shopping carts as well as the center of their plates.
The results show that images of whole cuts of pork proved to attract consumers’ attention more swiftly, and more effectively communicate the meat type (pork), than dishes that use pork only as an ingredient.