The rise of digital technology is reshaping the foodservice industry and driving a new level of interaction with consumers. In growing numbers, consumers are using smartphones and other devices to perform anytime, anywhere brand research across a dizzying range of touch points.
For food retailers and manufacturers, the message from the marketplace couldn’t be more clear: Digital is here to stay, and success in the food industry means learning how to evolve your digital strategy to engage consumers and B2B customers across all channels.