Meat and poultry portion sizes are on the radar of many consumers when they are shopping and even when they are dining out. Thirty-five percent of respondents in FMI’s The Power of Meat 2013 Report, who put “some effort” into choosing healthful proteins, say they “regularly” cut down on portion sizes. Another 51 percent say they “occasionally” cut down on portion sizes as part of their healthy eating strategies.
Driven by higher income shoppers, healthy eating strategies in the meat department predominately focus on purchasing leaner cuts, FMI says. Portion control, including limiting second helpings and cutting down on portion sizes, are the second and third most popular strategies. Women most frequently focus on portion control by cutting down portion sizes and second helpings, FMI’s report finds.