New Midan marketing research: Manfluence to impact retail meat case
Midan Marketing’s newest market research study, Manfluence, reveals that men have changed, and it’s time for the meat industry to reevaluate its target shopper. Manfluence was first coined by Midan in its 2012 Breaking the Pattern study to describe the trend of more men sharing household responsibilities such as grocery shopping and meal preparation, as women increase their presence in the work force. The Manfluence study takes a deep dive look into this trend to determine, if in fact, “Manfluencers” differ from the traditional female shoppers in how they shop for and prepare meat, and what it means for the industry.
Key findings of the research are available through a “manly” infographic. A full report with detailed data points is also available.