Kraft Foods Group names Sam Rovit EVP & President, Oscar Mayer
Kraft Foods Group announced that Sam Rovit, Executive Vice President of Strategy, has been named Executive Vice President and President of the company's Oscar Mayer business unit, effective immediately. Rovit succeeds Nick Meriggioli, who will be leaving the organization in early 2014.
As Kraft's head of strategy, Rovit architected the separation of the former Kraft Foods Inc. into two standalone, public companies – Kraft Foods Group and Mondelez International. After the launch of the new Kraft in Oct. 2012, Rovit added the Planters nuts business to a portfolio of responsibilities that included strategy, corporate development, information systems and business process excellence. Under his leadership, Planters transformed its business model, which led to brand share growth for the first time in nearly two years.