“The completion of this project provides the industry, for the first time, the evidence necessary to lead conversations about the sustainability of beef,” said Stackhouse-Lawson. “The Beef Checkoff and the Beef Promotion Operating Committee had the foresight three years ago to see the importance of this work and make it a priority for the industry. By completing the LCA, the Checkoff has positioned beef as a leader among competing proteins and ensured our industry is on a path of continuous progress.”
She explained that this LCA is the most detailed examination of a commodity value chain ever completed.