If there is an absolute truth about packaging today, it is that one size does not fit all, and there is no one solution for everyone.
Differences are not a thing of the past. There are more types of films now than in any previous point in time — barrier, non-barrier, active films — in many formats. Packaging is expected to do more than just package. And contrary to some views, there are still a lot of players making a living in flexible packaging. Just look at the membership of any of the packaging associations. Granted, it may not be a normal distribution. There are a lot of small companies, and there are global companies, with nothing between the two groups.