One day last spring, one of the leading veal producers in the country opened his doors to a group of culinary instructors and students, allowing an up-close look at today’s veal industry. During a group discussion after the tour, the farmer acknowledged the change that has occurred in agriculture and emphasized a commitment to meeting consumer expectations.
Farming today requires engagement with key stakeholders, many of whom may have never been to a farm or have very little understanding of today’s production systems. The veal industry is bolstering consumer confidence by addressing expectations on animal care and well-being, food safety and other issues in this era of heightened consumer awareness on food-related issues.