With vast growth potential, Hardee’s and parent company CKE Restaurants Holdings Inc. announce plans to expand the burger chain and innovative premium-quality menu selections into the Northeast, starting in New Jersey and New York, then onward to Connecticut and Massachusetts. The new restaurants are expected to open in the next 12 to 18 months.
“It’s a massive advance into prime territory and a tremendous opportunity for a highly anticipated return,” said Jim Sullivan, senior vice president of domestic franchise development for CKE, which owns both the Hardee’s and Carl’s Jr. burger chain brands. “We’ve heard from residents all across the region for years, begging us to bring our food back to them. We just needed the right partner.”