Canada Beef realigns to maximize Asian opportunities
In order to strategically align the Canadian beef cattle industry in the Asian market, Canada Beef is positioning its operations in the region to maximize current export opportunities and set the industry for future growth.
"The Asian market continues to be an important market for Canadian beef and veal exporters providing opportunities to increase carcass values across a wide variety of product types and diversify our customer base," says Chuck MacLean, Canada Beef chairman. "Many regions of Asia are poised for vigorous growth and will only become more important to the Canadian industry going forward. Canada Beef will be strategically aligned with our Canadian packers and exporters to identify priority and emerging Asian markets and be properly positioned to deliver on the industry's needs."