Oberto undergoes largest rebranding in company’s 95-year history
Oberto Brands, a national leader in the meat snacks category, unveiled updates to its popular Oh Boy! Oberto All Natural Jerky line, marking the largest brand overhaul in the company's 95 year history. Spearheading the rebrand is a refreshed logo – "Oh Boy!" is being removed from the moniker – along with new packaging that is targeted at active consumers and boasts Oberto's new mantra to "Eat Excellent. Be Excellent." Taking pride in its premium, All Natural jerky, Oberto's brand refresh speaks to today's health-conscious consumers who are seeking better-for-you snacks to fuel their active lifestyles.
"The branding and packaging shift on our core jerky line is a significant step for Oberto," said Greg Yahn, Vice President of Marketing for Oberto Brands. "The change began in 2012 when we overhauled our jerky recipe to be All Natural. Now, the new packaging and positioning further solidifies Oberto's brand evolution: Oberto offers great tasting, protein snacks for active consumers who want to feel good about what they put into their bodies, so they can perform at their best."