Meat, poultry and seafood packaging ranks as a major consumer of specialty films, accounting for about one-third of the total market. In fact, demand for specialty films in meat, poultry and seafood packaging is forecast to expand 5.0 percent annually to $1.9 billion in 2017, according to a study by The Freedonia Group.1
Barrier films are particularly popular due to rising demand for case-ready and prepared meat, poultry and seafood products in vacuum skin packaging, modified-atmosphere packaging, lidstock-sealed thermoformed trays/formable bottom webs and retort pouches. When printed, film-based packaging builds brand identity and eliminates the need for a separate labeling operation.