Eckrich wins PromaxBDA Award for Operation Inspiration Campaign
Eckrich was awarded top honors for its "Operation Inspiration" campaign at this year's PromaxBDA Sports Media Marketing Awards contest. The campaign won Gold in the "Just Cause" category, which recognizes best community outreach initiative.
Eckrich, part of the John Morrell Food Group, a subsidiary of Smithfield Foods, launched in 2013 "Operation Inspiration", a campaign designed to honor, thank and support the military families who inspire us. Through the "Operation Inspiration" campaign, Eckrich donated a portion of product sales to Operation Homefront, a non-profit organization which supports military families and wounded warriors. Through the campaign, Eckrich also surprised several military families with well-deserved items and experiences, including a new car, mortgage-free home and special trips, many of which included surprise visits from Al Roker and NASCAR legend Richard Petty among others.