Q&A with Hillshire Brands: big breakfast breakthrough
Research presented at The Obesity Society’s annual meeting shows choosing protein-based breakfast meals can help consumers curb appetite — even at realistically attainable serving sizes.
Andy Hanacek, editor-in-chief of The National Provisioner, visited Hillshire Brands’ Chicago headquarters in November 2013 to speak with Jeff George, senior vice president of Research & Development, as well as Susan Zaripheh, Ph.D., director of Nutrition Research & Innovation, about a new study from Biofortis Clinical Research and the University of Missouri’s Department of Exercise Physiology and Nutrition (see the release on page 40). The study, which was funded by Hillshire Brands, provides good news for the industry in that it shows that adding a realistically attainable amount of protein (as little as 30 grams) to a breakfast meal allows for better satiety through the morning hours. This is the latest installment in a series of regular check-ins with the Hillshire team. What follows is the conversation between Hanacek, George and Zaripheh: