Based on the ability of the chub package to handle a variety of challenges, many consumers and processors have gotten “on board” with its use in the marketplace.
Despite having its detractors, some of whom reside within the confines of the very companies that produce it, chub packaging continues to prosper, according to one long-time packaging insider.
As recently as 2010, chubs accounted for35 percent of retail ground-beef packages, according to the National Meat Case Study. That is a significant jump from the 28 percent measured just three years prior.