Arby’s delivers its most successful new product in company history — a breakthrough brisket sandwich that bolsters its image as an innovator of high-quality sandwiches in the quick-serve marketplace.
Turn on the TV today, particularly just before a standard mealtime, and you’re likely to be bombarded with commercials from restaurants touting something new, tasty, convenient or unique — particularly from companies in the highly competitive quick-serve restaurant (QSR) space. It can be challenging for a consumer to notice the important points amidst the noise.
Yet, in the fourth quarter of 2013, Arby’s Restaurant Group Inc. experienced success that the meat and poultry industry ought to have noticed — the launch of its limited-time-only Smokehouse Brisket Sandwich, a brand new menu offering that, frankly, aims to take consumer perception of Arby’s to the next level.