The South Dakota Beef Industry Council (SDBIC) will be promoting steakhouses and restaurants throughout the state during the 82^nd Annual City of Sturgis Motorcycle Rally, and encouraging rallygoers to eat beef while they travel through South Dakota.

Motorcyclists and attendees from all over the U.S. will make their way to Beef Country for one of South Dakota’s largest events of the year that reaches approximately a half million people from all over the world.