Expands access, management, and use of pre-approved packaging phrase copy through master datasheets.

As consumers demand to know where their food comes from, food manufacturers are increasingly using technology that provides consumers with more information while enhancing data streams to address regulatory standards for foodborne illnesses and cross-contamination.

Shoppers browsing the fresh meat cases in their local supermarkets have little idea of the influence they exert over the case-ready tray packaging displayed there.

Whether consciously or subconsciously, chances are, at some point or another, you have bought a product based on its packaging.

Packaging is arguably a brand’s most important marketing vehicle.